“If you build it, they will come.”
If only that were true! In today’s online economy, you have to include search engines as part of your marketing campaign. You cannot simply build a website and expect it to grow your business. Your customers won’t find you. This is because your website and almost every other website are dependent on search engines.
Search Engines Help People Find You
The Internet is not what it was 10 years ago, it is bigger. The increase is due to more information being put online. According to one website, there were 550 million websites in 2011 with more than half of them added to the Internet that same year.
The information online is not just company and personal websites either. It is blogs, forums, videos, file shares, software, images and stores. People watch television online and talk with the kids online. It’s daunting to think about how much information is on the Internet.
Your website is competing with all of that information for the attention of your target consumer.
That is where search engines come in. Search engines help potential customers find you. They sort through the Internet, reviewing all of the websites online and organizing them by topic. Everyone who uses the internet now knows that they can easily go to a search engine to find what they are looking for rather than remembering the address of the website they need.
Search Engines Can Hinder Your Website
As the Internet grows, and users become less likely to remember a web address, search engines are becoming increasingly more powerful. With this power comes a costly consequence for the everyday website owner. A website that does not show up on a search engine is unlikely to receive as much traffic as one that does.
Search engines are well aware of this, and as a result, market their product to both web users and website owners. They know that their ability to catalog the Internet makes it easy for both companies and consumers. Leading search engines spend lots of money promoting their website and improving their search efficiency in order to be the authority on the information to be found on the Internet.
As more and more users turn to search rather than the address bar, search engine companies paid more attention. They began offering websites the opportunity to be listed prominently for a fee. At the same time, internet professionals studied ways to be listed higher in search results in a field called search engine optimization.
In an internet with over 550 million websites, no one wants to be listed at the bottom. That is why it is so important to include search engines as part of your online marketing plan. Talk with a local or national level search engine marketing company, or hire someone for your team and complete the SEO in-house. There are many ways to go about reaching your website’s optimal search engine presence. Do a little more research and see if you can find a way to incorporate search engine marketing into your marketing and awareness campaigns sooner rather than later.