Millions of individuals and businesses build websites every year. That number grows each year as the internet continues to increase in popularity. There is a huge opportunity to capitalize on growth, and one of the best ways to do that is through reseller web hosting. A person involved in this business can provide individuals with all the tools and resources they need to create their online presence. In order to be successful in this industry there are a few steps that need to be followed in order to get up and running.
Find a Reputable Reseller Hosting Provider
Perhaps the easiest and quickest way to get started is to leverage a company that already has the infrastructure to support your venture. You do not need to invest in hardware like servers when you can purchase plans from other companies who have already invested in the technology.
You can get a reseller hosting plan from a company like ours, for example, to get your started. For under $16 you can get a plan that supports unlimited number of clients and websites. Then as your needs grow, you can upgrade to other plans giving you more space or bandwidth or even better tools to conduct your business and improve your clients’ experience.
Create Hosting Packages
You will want to come up with different hosting packages for your service. Start with at least 3 plans offering different amounts of disk space, bandwidth, email accounts, databases, etc. The more you offer, the more you will charge for your service. When designing your web hosting offers, do keep in mind your target audience and their needs.
Build your Online Presence
You cannot be a hosting provider without a website of your own. You will need a website to promote your services and plans to potential customers. It is a good idea to talk about hat you offer and features like software, reporting, operating system and web hosting platform. For example, many web hosting resellers run on a Linux based operating system like CentOS and use CPanel as the hosting control panel. Some potential customers will be looking for this type of information so it is a good idea to place it prominently on your website.
Getting customers is the biggest challenge of running a reseller hosting service. There are many different strategies you can follow to get customers.
You can focus on your geographic area. many hosting companies market worldwide. In order to separate yourself from the competition you could choose to go after business and individuals close to your local area of business. You can leverage your local presence and accessibility to convince potential clients to host their websites with you.
Alternatively, you can focus on a certain niche or industry. For example, you can provide specialized hosting for dentists, doctors or chiropractors. You can build in special features that would appeal to your niche audience such as free website templates with appointment modules for doctors, in this case. Again, this separates you from your competition and establishes yourself as an expert for your particular niche. Your customers also see you as someone who understands their needs better than a generic web hosting company. This helps build word of mouth – which is the best form of advertisement – and has a positive impact on your bottom line.
If you are going to go broader, however, you can still acquire customers. You just need to be prepared to start small until your brand becomes known and people start talking about your company. You can register at various eb hosting directories, use pay per click advertising, generate buzz on social media and perform search engine optimization tasks to get your site ranked for important keywords like ‘web hosting’. This strategy, however, takes time, effort and some money but the results are good.
Provide Stellar Support
One of the greatest benefits of being a hosting reseller is the residual income. However, to keep that money coming – and even grow – you need to provide outstanding support to your customers. If you do that, they will keep their websites with you and tell others as well. On the other hand, if you ignore their issues they will go elsewhere and possibly leave negative feedback about you wherever they get the chance.
It takes a great deal of effort – and someone times expense – to acquire customers. So, do not have the mindset that once you have them you can ignore them and only worry about get new customers. A customer that has been paying you for months, or even years, is worth much more than a new one.
Another great thing about being a web hosting reseller is that it gives you and opportunity to sell related items and increase the return on each customer.
Many people who host a single website will eventually be in the market to add more websites to their portfolio. You can provide design services to customers. This can be done in house or can be outsourced to other people earning you referral/affiliate commissions.
Another great upsell is offering Search Engine Optimization or SEO services. This is helping people get their websites noticed and found in search engines like Google. More and more website owners are aware of SEO today and they are actively looking for providers. You can offer these services to your customers once they host with you. Again, it is something that can be done in house or outsourced elsewhere.
As you can see, reseller hosting has great income potential. It can also be a rewarding business to run. Much of it can be done from anywhere making it an ideal business for people who want to work from home. It can also prove very beneficial for people who are already in associated businesses. They can use reseller hosting as a means to sell some more to their existing clients.
It is a competitive field but with a little imagination, dedication and the right reseller hosting provider, a person can make their reseller hosting business stand out from the crowd and be profitable.