Pinterest is one of the hottest social networking sites which has been growing in popularity in the last few months. Today it’s making rapid strides in the world of social networking and is giving great competition to big names like Facebook, Twitter, Google+ and LinkendIn.

Being a bit different from many other social networking sites, Pinterest and its exciting features have been well accepted among millions of users from around the world. You can share and discover new interests on this social networking site on a visual basis.

This social networking site places emphasis on posting images and videos to share information. You can either post images from your computer or images that you find on the internet by using the Pin It button or Pinterest bookmarklet.

Pinterest can be a great tool to market your business and reach out to your target customers on a global platform.

Here are some of the key benefits of using Pinterest within your business marketing strategy:

1) Traffic

Today many businesses have a website where they share information about their products and services. Pinterest can be of great help to drive traffic to your business website and increase sales and profit. Many social networking experts believe that this platform is actually a much more effective way to drive traffic compared to other social networking sites like Facebook and Google+, although this will depend on how effectively you’re using these sites and on individual businesses.

2) Building Links

Pinterest can also help to build links for your website thereby contributing to traffic generation. You can use the Pin It button on all your website pages as each of the pins include a link back to your site.

These links are no follow links and have no direct impact on the SEO (Search Engine Optimization) of your site. However it is still a valuable marketing strategy as people can reach your website just by clicking on any one of your pins.

3) Social Sharing

Pinterest allows its users to log in using their other social networking profiles like that of Facebook or Twitter. Connectivity is an important part of success with any social media site and Pinterest has made sure that its users can easily stay connected.

Tips to use Pinterest for marketing your business:

1) Attractive Visual Content

Pinterest is a social network that works on images and so you need to post great visual content on your pinboard to get the best results for your business. More and more, companies are realizing that featuring visual content online is a powerful marketing strategy and Pinterest is an excellent platform on which to do this.

2) User-Generated Pinboard

You can create a user-generated pinboard which encourages other users to post their own pins to your Pinboards. This involves fans and customers in your marketing campaign which can be highly beneficial for your business. The more you can involve others, the better.

You could even utilize customer testimonials in an innovative way by encouraging users to pin images to show how your brand has impacted their lifestyle.

3) Get Information About Buyers

Pinterest is a great marketing tool which can be used to gain insight into the interests and needs of your potential customers. You can read their pinboards to know about their interests and needs which can help to grow your business.

If you haven’t yet started using Pinterest, sign up and start testing it soon to see how effective it can be in marketing your business.