If you have an internet connection (which is likely if you are reading this), you’ve more than likely used some of Google’s products. Probably you use their search engine all the time, have a Gmail account, look up directions on Google maps, etc. Besides these incredibly popular tools/products, Google offers an abundance of other useful tools, often free of charge. Many of these tools are not well known. Let’s look at a few great Google tools that you probably never knew existed.

Google Trends

Though this tool is gaining some popularity, Google Trends is still a bit of a niche product. Google Trends shows you the popularity of a certain search term over time. This allows you to get an idea about the trendiness of a keyword. If search volume for a certain search phrase has been going down steadily throughout the last few years, this gives an indication that either the product/service related to this phrase is becoming less popular, or that the phrase itself is just not being used as much anymore. Google Trends can also help you determine if the search term follows any seasonal patterns.

This information can be invaluable for SEO and marketing purposes. If you see a steady decline in the popularity of a certain search phrase, you should start focusing your SEO efforts on different keywords, or start developing products/services that target a different niche. Discovery of seasonal patterns will help you decide during which times of the year you should increase your SEO and marketing efforts for certain products or keywords.

Google+ Hangouts

Google+ Hangouts is becoming more and more popular among professionals to organize online meetings. This basic video chat tool can be used to organize team conversations with up to 10 people. What’s really interesting about Google+ Hangouts is that there are a number of very useful apps available for Hangouts that add functionalities such as whiteboards, mind-mapping tools, etc. With the tool gaining more momentum, more cool Hangout apps will surely be developed (Google offers an API of course).

Google Schemer

Google Schemer is a tool that helps you with finding interesting things to do in your neighborhood, as well as allowing you to share the cool things that you are doing. When you find yourself in a random place, you can go check out Schemer to see if there are any cool things around to check out. You can also use Schemer to share certain goals publicly that your friends can follow up on.

Google Drive’s Offline Feature

If you use Google Drive at all for creating and sharing documents, you will love the updated offline editing service Google introduced this year. Editing your Google Drive documents offline has been possible for a while. With a recent update Google also added automatic syncing. This new functionality automatically stores your Google Drive documents offline so that you always have the latest versions of your files available on your laptop to do some work when you’re not connected to the internet. You need to be working in Google Chrome or on Chrome OS for these functionalities to work.