With more than a billion active users and counting, Facebook has become one of the most important tools for online marketers. Almost every business can profit from having their own account on this extremely popular social media platform. It doesn’t cost you anything to get started either. It also provides an excellent way to increase brand awareness and engage your target audience directly. The following takes a look at the six main steps towards setting up a Facebook page for your business.

1. Choose The Profile Picture

Typically, the first thing that people will see before they take a look at your Facebook page is the profile picture. Every entrepreneur should already be familiar with the fact that first impressions count for a great deal, so it is essential that you choose something suitable. The profile image will represent your business’ page in search results and it will show up on people’s news feeds when their friends ‘like’ your page or share one of your posts.

Your profile image must be square-shaped and scaled down to 180×180 pixels. You should also ensure that it displays well at a size of 32×32 pixels. This is the thumbnail size displayed beside timeline posts and in search results. in almost every situation, you will want to use your company logo since this helps people recognize and remember you.

2. Choose Your Page’s Facebook Cover

This is the image that appears on the top of your Facebook timeline. It is also one of the first things that people will see when they take a look at your page. You can enjoy a greater deal of flexibility when it comes to designing your cover photo. This is, therefore, a great opportunity to get creative and come up with a Facebook cover image that best reflects your brand and style. The cover image resolution needs to be 851×315 pixles. Cropping will occur for larger images and you can move the image around and decide which part would be visible before you set it as your “Facebook Cover”.

Pay special heed to Facebook Page Guidelines when choosing an image. it used to be that the page was not allowed to contain any contact, pricing or purchase information or any call to action. However, Facebook has relaxed some of those rules.

All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines.

3. Organize Page Elements / Tabs

New Facebook controls allow you to organize and customize various other page elements / tabs in a variety of ways. This allows you to place the more suitable locations where it is more clearly visible. Features including likes, photos and any apps that you use on your page will be displayed just below the cover photo. You can have a maximum of twelve apps on display here. While you cannot change the location of the photos button, you can rearrange other elements to a degree.

4. Customizing Your Posts

Using the small drop-down menu to the top-right if every post, you can access a variety of customization options. options include the ability to change the date, or change the location where the post was made. Additionally, you can highlight important posts by clicking on the star icon – making the post stick to the top of the page – modify any photos that appear in the post of hide it entirely from the timeline.

5. Enabling Facebook Messages

Facebook is very much about social interaction rather than just posting content on your business’ timeline. You can use the messaging feature to have six discussions with you fans when having public interactions through post comments and groups is not appropriate. Enable the instant messaging service to make this possible.

6. Feature Milestones on Your Facebook Page

Milestones are very useful for Facebook pages. They provide you with an opportunity to feature important events relating to your company. These help you draw people’s attention to your achievements. Things like awards, business growth milestones, new product launches or particularly glowing customer reviews all make for good content for the milestones feature. When you add a new milestone, you will also need to choose a relevant image to accompany it. this image needs to be optimized for an 843×403 pixel resolution. You can access this feature from your status update box.

For the technically savvy, you can also add additional tabs on your pages which allow you a lot of flexibility in showcasing your offers, hosting contests and giveaways or providing some special product/service which is available only to your Facebook fans. You can also use a technique called “Facebook Page Gating” whereby one can only see the contents of a particular tab if they like your page.

I’m always accessible to answer any questions you might have or help you might need. I’ll also be adding more tips and techniques for use on your company Facebook timeline. Do drop by our Facebook Page to stay updated with what’s new.